“How to Create Cold Emails to Get Results?”

For your Business Growth

Perhaps, I have an idea to boost your going down sales! You have reached the right place where cold emails are your recluse. With great gusto, this age-long feature has helped in shooting up new businesses and start-ups, with its clever, personalized approach.

Cold emails are your door to new arenas of success building your business and rooting on new relationships. They are a way to head start your conversation, breaking the ice in the online busy world. So, what makes it a unique tool opposing the popular notion of it relating to spam or unsolicited commercial email (UCE).

The generic culture of sending large emails is battled here, where the sole motive is establishing credibility and trust between two parties. The personalized, customs curated emails close the bridge amidst strangers and alleviate the recipient’s interest, with effective results and timely action. So, let’s begin with what and how cold emails work.

 

What is it?

Cold Emails are your online method of breaking the ice, reaching out to your new connections, and transforming them into business partners. They take initiative to begin a dialogue with the target customer. These emails begin not with the usual “Hi” but establish familiarity in their approach. For example, if the concerned party is associated with the automobile sector, the email may begin—

•       “Mr Rajesh [First Name], there is a more efficient way to help reduce your petroleum expenses…
•        Or, “Hello, I have an idea on how to improve ‘ABC'.

Earlier, bulk emails were sent to target audiences without customised or optimised preferences. However, when cold emails set their foot on the market, they witnessed instant success.

 

Example 1

Do's of Cold Email, Your Guide.

1. Personalization – This is the first step toward the process. Knowing the whereabouts, and the background of the person, and investing time into understanding their priorities come as a boon to your relationship building. Put yourself in their shoes and think about their point of view.

 2. A Catchy Subject line -   A study states that a customer only spends merely 3 seconds in the email. So you have only those meagre time to capture their attention. An attractive subject line serves the purpose.

3. Clever Introduction – You shall begin your email by targeting their achievements or recent developments. For example, “ Hello Mrs Akansha, I appreciate the views on ‘artistic freedom’ which you stated in your recent blog {blog name: Thoughts Out}.” This pinch of flattery builds a connection between the reader, who begins taking interest in your proposal further.

     4. Validation- You are a stranger to the person, showcase the credibility the former is looking for. Like, I am Manager of ‘XYZ' firm et al. This help in trust building and attests to the fact that the sender is from a trusted source with a firm base. 

 5. Mention your Referrals – If you have approached the person from some common link, mention them. As Adam Grant puts it up “ similarities matter most when they’re rare. We bond when we share uncommon commonalities, which allow us to feel that we fit in and stand out at the same time.”

6.    Arise the point of Need or Want –

Invent a situation where they think they require your products. Pitch to them only after building base. While you can’t solve their problems, give them a reason to get your products.

 

Cold Emails V/S Spams

While cold emails begin on a note of familiarity, spams often have a computerised tone beginning with ‘hi’. These are two opposites. The former helps in your business growth while the latter results in getting blocked or unsubscribed.  

However, it must be kept in mind that you should not pitch your products at the beginning or just ask for their time and ask in the next meeting, such facets distinguish you from the usual business emails or newsletters which often go unnoticed.

To succinct, keep your words clear, short, to the point with only a few words in the sentences. It must be easy to understand and account for the want of action. It is true that short and well- formed emails attracts more attention than long ones. Have a good as in your email and lastly ask for  their personal time or response for a meet or discussion. Opt for a follow up email reminding them to write back and provide  email signature with all the contact information and designation.

 

#insightsbyanisha

- Anisha Das