SEO Content Writing v/s Web Content Writing : Know the Difference

Web Content Writing V/S SEO Content Writing : Know the Difference

In today’s era of digitization, what draws the attention of audience is the alluring and captivating content which surfaces over the internet. While just a simple advertisement can hook the customer to be a returning one, on the other hand unclear branding, lacking on intention can retract them back. This crucial bridge between the brand motive and customer interest is served by content writing. There are two types primarily— Web content writing and SEO content writing.

While at first glance they may appear similar, but they have some key differences.

Web Content Writing

It is primarily curated for humans to read and keep them engaged. It aims to keep the audience hooked to their website and convey their message to the latter.

It focuses on how engaging the content can be, for instance the web writers can be specialists in their own field like technical writer, medical writer, blog writer which are a tune to the need and knowledge of the reader.

They are, however, categorised as generalists by the SEO writers who curate their writings according to the algorithm of Google.

A web writer is somewhat different from SEO writer in terms of Google specification. If you hire a web writer they may focus more of delivering quality content which enriches knowledge, while SEO writer delivers keeping in mind the search engine optimization, how your website can rank accordingly.

SEO Content Writing

It focuses on identifying specific keywords which can help your website rank higher on Google search. An SEO writer is an expert in his field.

For example, let us take a general wood carpenter(generalist) and a cabinet maker(SEO writer). The former may make you beautiful tables and cabinet while the later with his experience will make cabinets of quality and praiseworthy. This is where an SEO writer comes.

Precise, specific and dynamic content with changing Google algorithms is what SEO writing delivers.

https://textuar.com/blog/13-secrets-of-professional-seo-content-writing-experts-decoded/

Image source: Textuar

To succinct, while web content writing can canter to the needs of niche specific, knowledgeable content, on the other hand, SEO helps in your business by ranking website and landing organic traffic on page.

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